We're on a Mission to
Make Every Afghan
Save Smarter

ECO Family is Afghanistan's largest digital savings platform — connecting everyday people with exclusive discounts, rewards, and deals from trusted local businesses.

100K+
Active Users
180+
Partner Merchants
16+
Cities Covered
🇦🇫
Trusted Platform
Verified by 100K+ users
4.8 ⭐
App Store Rating

A Digital Platform Built
for Every Afghan

ECO Family was founded with a simple belief: everyone deserves access to the best deals in their city. We built a platform that brings merchants and customers together — making savings effortless and rewarding.

Through our app, users can discover exclusive discounts, cashback offers, and membership deals from top restaurants, cafes, hospitals, and stores nationwide. Our mission is to connect customers and businesses in a way that benefits both — helping people save more while helping local businesses grow.

2021
Year Founded
6
Categories
50%
Avg. Savings
100K+
Active Members
180+
Partner Merchants
16+
Cities Covered
4.8
App Store Rating

Our Mission & Core Values

Everything we do is guided by a commitment to making life more affordable and rewarding for Afghans everywhere.

Our Mission

Empower every Afghan to save money and enjoy life's best experiences through a trusted digital platform that connects them with the finest local offers.

Our Vision

To become the most loved savings and rewards platform in Afghanistan — a household name for smart shoppers and growing businesses alike.

Trust & Safety

We verify every merchant and offer on our platform. Users can shop with complete confidence knowing every deal is genuine and honoured.

Growth Together

We grow when our merchants grow. By driving customers to local businesses, we fuel the Afghan economy one discount at a time.

The Story Behind
ECO Family

2021
The Idea Was Born

Frustrated by paying full price everywhere, our founders decided to build something different — a platform that rewards everyday spending.

2022
First 50 Merchants Onboard

We launched in Kabul with 50 partner merchants and 10,000 early members who believed in our vision from day one.

2023
National Expansion

Expanded to 16 cities across Afghanistan with 100+ merchants. Launched the rewards points system and membership tiers.

2025
Afghanistan's Largest Savings Platform

100,000+ active members, 180+ merchants, and growing every day. The journey continues!

Why We Do This

Afghanistan is a country of resilient, hardworking people. We believe they deserve every advantage they can get — including access to the best deals in their city.

Every time a user saves money on a meal, a doctor's visit, or a shopping trip, that's a small but real improvement in their quality of life. That's what drives us.

💚
Community First
🤝
Fair to All
📱
Digital First

Our Core Values

01
Transparency

Every deal, every merchant, every discount is verified. We never show fake offers or hidden conditions.

02
Inclusivity

From Kabul to Herat, everyone deserves access to savings. We are building for every Afghan, in every city.

03
Innovation

We constantly improve our app, features, and partnerships to give users the best possible savings experience.

04
Community

We're not just an app — we're a community of savers who support local businesses and each other.

05
Reliability

When you show up with your ECO Family card, the discount works. Always. We hold our merchants to that standard.

06
Empowerment

Every user who saves is empowered to do more with their money — invest, treat family, or simply breathe easier.

Meet the Team

A passionate group of builders and dreamers dedicated to making Afghan everyday life more affordable.

👨‍💼
Ahmad Karimi
Co-Founder & CEO

Visionary leader with 10+ years in Afghan tech and entrepreneurship. Passionate about building tools that improve everyday life.

👩‍💻
Zahra Ahmadi
Co-Founder & CTO

Full-stack engineer who built the first version of ECO Family from scratch. Leads all product and engineering decisions.

👨‍🎨
Omar Noori
Head of Design

Award-winning designer focused on making ECO Family as beautiful as it is useful. Every pixel is intentional.

Ready to Start Saving?

Download the ECO Family app and join 100,000+ Afghans living smarter

Download on the
App Store
Get it on
Google Play