Assistant Digital Market Campaign

About This Role

EcoFamilies is a fast-growing customer loyalty, rewards and merchant promotion platform connecting consumers with local businesses across Afghanistan. We are looking for a motivated and creative Assistant Digital Marketing Campaign to join our marketing team. In this role, you will support the planning, execution and monitoring of digital marketing campaigns that promote the EcoFamilies platform, attract new merchants and grow our customer base. This is an exciting opportunity to be part of a technology-driven company at an early and impactful stage of its growth.

What You'll Do

Assist in planning and executing digital marketing campaigns across social media platforms including Instagram, Facebook, TikTok and LinkedIn Create and schedule engaging content in Dari, Pashto and English for the EcoFamilies app and platform Monitor campaign performance and compile weekly reports on key metrics such as reach, engagement, clicks and conversions Support the management of EcoFamilies social media accounts and respond to customer comments and messages Assist in designing promotional materials using tools such as Canva or Adobe Photoshop Coordinate with the merchant onboarding team to create promotional content for new partner merchants Help manage email marketing campaigns and push notification content for the EcoFamilies app Research competitor platforms and market trends to identify new campaign opportunities Support the organisation of digital events, online promotions and seasonal campaigns such as Eid, Nowruz and national holidays Maintain a content calendar and ensure all campaign deadlines are met

Requirements

Education Bachelor's degree in Marketing, Business Administration, Communications, Media Studies or a related field Recent graduates are encouraged to apply Experience Minimum 1 year of experience in digital marketing, social media management or a related role Demonstrated experience running or assisting with social media campaigns is preferred Skills Strong understanding of social media platforms and digital marketing principles Basic knowledge of graphic design tools such as Canva or Adobe Photoshop Ability to write clear, engaging content in Dari and/or Pashto, with good English writing skills Familiarity with Google Analytics, Meta Business Suite or similar marketing tools is an advantage Strong attention to detail, organisational skills and ability to meet deadlines Ability to work independently and as part of a team in a fast-paced environment Personal Attributes Creative thinker with a genuine interest in digital technology and marketing Proactive, self-motivated and eager to learn Strong communication and interpersonal skills Passion for supporting local businesses and making a positive impact in the community